Church ROI Calculator
Change any number below and everything updates instantly. Every default comes from published research, and every source is listed at the bottom. Nothing here is invented.
"But you will receive power… and you will be my witnesses to the ends of the earth." — Acts 1:8
Step 1
The basics. If you're not sure, a close estimate is fine.
Regular attenders on a typical Sunday.
US Protestant range is roughly $1,200–$2,500/yr. Default sits at the conservative middle.
Market size sets your Meta ad cost (CPM), the realistic ceiling on how much Google Grant money your local search volume can actually absorb, and total reachable audience. Bigger market = more reach, but more expensive clicks.
Step 2
This is the biggest number on this page, and almost every church leaves it on the table.
Google gives eligible churches up to $10,000/month in free search ads. The average Ad Grant account spends about $300 of it. Professionally managed accounts average $8,650.
What you're actually spending now, not what you're approved for.
Auto-set to what your market can realistically absorb. Override it if you want.
Step 3
What you're paying, and what you stop paying for.
JAC covers $149/mo of real Facebook & Instagram ad spend inside your $499. Raise this if you want to add budget of your own.
Google Grant campaign upkeep, keyword and compliance work, weekly editing, and Meta ad creative. 10 hrs/wk ≈ 40 hrs/month.
What it costs to hire or keep someone competent doing this work.
Every one of these is a published benchmark, set at the conservative end. Change any of them and the results update instantly.
Cost per 1,000 impressions. Auto-set by market size.
Faith vertical runs 1.5–3.0%. Default is the low end.
Clicks that leave contact info or engage. Nonprofit benchmark 10–15%.
Typical range 20–35%. Default is the low end.
Of first-time visitors, 20–30% become regulars within 90 days.
2026 M+R median across 180 nonprofits. Small nonprofits average 391.
Deliberately low. Grant traffic is high-volume, mixed-intent search.
Uplift applied on top of paid results from being findable in Google Maps, local search, and AI answers.
New attenders join throughout the year, so they don't give for all 12 months.
Newly assimilated attenders retained into the next year. Range 65–75%.
Locked at $499. Editable so you can stress-test it.
Caps new attenders at this share of current attendance so the model can't run away.
Year 1 Return on Investment
for every $1 you spend with JAC
The Alternative
Competitor pricing last verified August 2026. Rates vary.
| Option | Monthly Cost | Content | Meta Ads | Google Grant | AI / Search |
|---|---|---|---|---|---|
| JAC Collective Co. | $499 flat | 12 sermon clips + 2 custom/mo | Managed, $149 spend included | Applied for & fully managed | Included |
| Google Ad Grant agency (grant only) | $500 – $2,000 | None | No | Yes | No |
| Ad Grants software (self-serve) | $199 | None | No | Automated only | No |
| Church Media Squad | $597 – $1,197 | Design + video | No | No | No |
| Kingdom Media Squad | $1,997 – $4,500 | Full production | Varies | No | No |
| Luminate | $2,000 – $5,000 | Full production | Yes | Rarely | No |
| Freelance editor | $800 – $2,000 | 2–4 clips/wk | No | No | No |
| In-house hire | $3,500 – $5,500 + benefits | Inconsistent | Maybe | Rarely done well | Unlikely |
| Volunteer / DIY | $0 + 10 hrs/wk | 0–2 clips/wk | No | Usually lapses | No |
This calculator uses the conservative end of every published range. Actual results may exceed these projections when ad creative performs well, content reaches viral scale, or a local audience is especially receptive. Results may underperform in highly competitive metros with elevated CPMs, in markets with thin local search volume, or where content quality is inconsistent. JAC Collective Co. does not guarantee any specific outcome. This is a planning and evaluation tool, not a promise.