JAC Collective Co.  |  Field Notes

The Blog

Insights on church growth, digital outreach, and reaching the next generation where they actually are.

Youth & Church

Where Did the Young People Go? The Church's Most Urgent Question

Barna data shows 64% of young adults who were churched as teenagers will leave by their mid-twenties. Here's what's driving it — and what churches can do right now.

Short-Form Video

Why a 60-Second Sermon Clip Is More Powerful Than a Billboard

Traditional church advertising is expensive, broad, and easy to ignore. Here's why the sermon that's already been preached is your most underused evangelism tool.

Mission & Stewardship

Social Media Isn't Shallow — It's the New Mission Field

Critics say the church has no business chasing trends on TikTok. We respectfully disagree. Here's a biblical case for meeting people exactly where they spend their time.